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Advanced brand management : from vision to valuation / Paul Temporal.

By: Temporal, PaulMaterial type: Text

TextPublisher: Singapore ; New York : John Wiley & Sons, c2002Description: xv, 296 p. : ill. ; 24 cmISBN: 047147925XSubject(s): Brand name products -- Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.827 Te-2 2002 (Browse shelf)	Available		E064350

Total holds: 0

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Previous	658.827 Sc3 2005 Why Johnny can't brand : rediscovering the lost art of the big idea /	658.827 Sh 2003 Added Value : the alchemy of brand-led growth /	658.827 Te 2001 Hi-tech hi-touch branding : creating brand power in the age of technology /	658.827 Te-2 2002 Advanced brand management : from vision to valuation /	658.827 Te5 2001 Romancing the customer : maximizing brand value through powerful relationship management /	658.827 Va 2003 Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position /	658.827 Va4 2003 Branding : [brand strategy, design, and implementation of corporate and product identity] /	Next

Includes index.

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