Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Material type: TextPublisher: New York : Palgrave Macmillan, 2003Description: p. cmISBN: 0333994361 (cloth); 033399437X (pbk.)Subject(s): MarketingItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Mc26 2003 (Browse shelf) | Available | E062628 |
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658.8 Mc-2 1994 Essentials of marketing : a global-managerial approach / | 658.8 Mc2 1998 Cases in strategic marketing management : an integrated approach / | 658.8 Mc22 2006 Buzzoodle buzz marketing / | 658.8 Mc26 2003 Marketing : a complete guide / | 658.8 Mc4 1985 The Regis touch : million-dollar advice from America's top marketing consultant / | 658.8 Mc6 2005 Business to business market research : understanding and measuring business markets / | 658.8 Me 1978 Marketing : principles and practices / |
Includes bibliographical references and index.
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