Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / Section on Management and Marketing ; edited by Rejean Savard.
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TextSeries: IFLA publications, 89Publisher: Munchen : K. G. Saur, 2000Description: 89 p. : ill. ; 22 cmISBN: 3598218117 (hd.bd.)Other title: Marketing des bibliotheques a l'heure du changement et de la mondialisationSubject(s): Libraries -- Marketing -- Congresses | Libraries -- Public relations -- Congresses | Library administration -- Congresses | Library science -- Congresses
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 021.7 Ad 2000 (Browse shelf) | Available | E062199 |
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Internat. conference proceedings.
7 English, 3 French contributions.
Copyright 2000 by International Federation of Library Associations.
En t綣te du titre: Section management et marketing.
"Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997"
Texte en anglais et en francais.
Comprend des ref. bibliogr.
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