Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextSeries: Prentice-Hall series in marketingPublisher: London : Prentice-Hall International, c1994Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN: 0137228511; 0130980056 (pbk) :Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.802 Ko 1994 (Browse shelf) | Available | E015727 |
Total holds: 0
"Prentice Hall international editions"--Cover.
Includes bibliographical references and indexes.
There are no comments on this title.