世新大學圖書館 catalog › Details for: Marketing management : knowledge and skills : text, analysis, cases, plans /

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Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextPublisher: Homewood, IL : Irwin, c1992Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN: 0256092257Subject(s): Marketing -- Management | Marketing -- Management -- Case studies

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館一樓密集書庫	圖書	658.8 Pet 1992 c.2 (Browse shelf)	已報銷		E015011
書	世新大學圖書館一樓密集書庫	圖書	658.8 Pet 1992 (Browse shelf)	Available		E013378

Total holds: 0

Includes bibliographical references (p. 922-932) and indexes.

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