世新大學圖書館 catalog › Details for: Using qualitative research in advertising: strategies, techniques, and applications /

Normal view MARC view ISBD view

Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Morrison, Margaret AMaterial type: Text

TextPublisher: Thousand Oaks, Calif. : Sage, c2002Description: xi, 139 p. : ill. ; 24 cmISBN: 0761925996; 0761923837 (p)Subject(s): Advertising -- Research | Market research -- Methodology | Qualitative research

Average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	659.1072 Us 2002 (Browse shelf)	Available		E057632

Total holds: 0

Includes bibliographical references (p. 132-134) and index.

There are no comments on this title.

to post a comment.