The phenomenon of political marketing / Nicholas J. O'Shaughnessy.
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TextPublisher: London : New York: St. Martin's Press, Macmillan ; 1990Description: xii, 286 p., [8] p. of plates : ill. ; 23 cmISBN: 0333470184; 0312032226 (St. Martin's Press)Subject(s): Campaign management | Electioneering
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Includes bibliographical references (p. 257-276) and index.
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