世新大學圖書館

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Individuals in mass media organizations : creativity and constraint / James S. Ettema and D. Charles Whitney, editors.

Contributor(s): Ettema, James S | Whitney, D. Charles (David Charles), 1946- | Ryan, John. The product image: the fate of creativity in country music songwriting | Peterson, Richard A. The product image: the fate of creativity in country music songwriting | Powell, Walter W. From craft to corporation: the impact of outside ownership on book publishing | Peters, Anne K. Screen acting as work | Cantor, Muriel G. Screen acting as work | Newcomb, Horace M. The producer as artist: commercial television | Alley, Robert S. The producer as artist: commercial television | Ettema, James S. The organizational context of creativity: a case study from public television | Turow, Joseph. Unconventional programs on commercial television: an organizational perspective | Pekurny, Robert. Coping with television production | Becker, Lee B. Print or broadcast: how the medium influences the reporter | Robinson, John P. Television journalists and their audiences | Sahin, Haluk. Television journalists and their audiences | Davis, Dennis K. Television journalists and their audiences | Gurevitch, Michael. The construction of election news: an observation study at the BBC | Blumler, Jay G. The construction of election news: an observation study at the BBC | Clarke, Peter. By pen or by pocketbook? Voter understanding of congressional contenders | Evans, Susan H. By pen or by pocketbook? Voter understanding of congressional contenders | Fishman, Mark. News and nonevents: making the visible invisible | Whitney, D. Charles. Mass communicator studies: similarity, difference, and level of analysisMaterial type: TextTextSeries: Sage annual reviews of communication research ; v. 10Publisher: Beverly Hills : Sage Publications, c1982Description: 259 p. ; 23 cmSubject(s): Mass media | Communication in organizations | Creation (Literary, artistic, etc.)
Contents:
The product image: the fate of creativity in country music songwriting / John Ryan and Richard A. Peterson -- From craft to corporation: the impact of outside ownership on book publishing / Walter W. Powell -- Screen acting as work / Anne K. Peters and Muriel G. Cantor -- The producer as artist: commercial television / Horace M. Newcomb and Robert S. Alley -- The organizational context of creativity: a case study from public television / James S. Ettema -- Unconventional programs on commercial television: an organizational perspective / Joseph Turow -- Coping with television production / Robert Pekurny -- Print or broadcast: how the medium influences the reporter / Lee B. Becker -- Television journalists and their audiences / John P. Robinson, Haluk Sahin and Dennis K. Davis -- The construction of election news: an observation study at the BBC / Michael Gurevitch and Jay G. Blumler -- By pen or by pocketbook? Voter understanding of congressional contenders / Peter Clarke and Susan H. Evans -- News and nonevents: making the visible invisible / Mark Fishman -- Mass communicator studies: similarity, difference, and level of analysis / D. Charles Whitney.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.23 In2 1982 (Browse shelf) Available E018116
Total holds: 0

Includes bibliographies.

The product image: the fate of creativity in country music songwriting / John Ryan and Richard A. Peterson -- From craft to corporation: the impact of outside ownership on book publishing / Walter W. Powell -- Screen acting as work / Anne K. Peters and Muriel G. Cantor -- The producer as artist: commercial television / Horace M. Newcomb and Robert S. Alley -- The organizational context of creativity: a case study from public television / James S. Ettema -- Unconventional programs on commercial television: an organizational perspective / Joseph Turow -- Coping with television production / Robert Pekurny -- Print or broadcast: how the medium influences the reporter / Lee B. Becker -- Television journalists and their audiences / John P. Robinson, Haluk Sahin and Dennis K. Davis -- The construction of election news: an observation study at the BBC / Michael Gurevitch and Jay G. Blumler -- By pen or by pocketbook? Voter understanding of congressional contenders / Peter Clarke and Susan H. Evans -- News and nonevents: making the visible invisible / Mark Fishman -- Mass communicator studies: similarity, difference, and level of analysis / D. Charles Whitney.

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