世新大學圖書館

"Published in cooperation with the Speech Communication Association, International and Intercultural Communication Division."

Includes bibliographical references and index.

Texts in contexts: analyzing media and popular culture from a cross-cultural perspective / Arthur Asa Berger -- When fiction and news cross over the border: notes on differential readings and effects / Akiba A. Cohen and Itzhak Roeh -- Search for change: survey studies of international media effects / Steven H. Chaffee -- Mass media effects in high- and low-context cultures / Raymond Gozzi, Jr. -- Preventing AIDS through persuasive communications: a framework for constructing effective, culturally-specific health messages / Kim Witte.

What makes news: Western, Socialist, and Third-world television newscasts compared in eight countries / Joseph D. Straubhaar...[et al.] -- Comprehension of transitional editing conventions by African Tribal villagers / Renee Hobbs and Richard Frost -- Video and cultural identity: the inuit broadcasting corporation experience / Kate Madden -- Parental mediation of children's mass media behaviors in China, Japan, Korea, Taiwan, and the United States / Bradley S. Greenberg, Linlin Ku, and Hairong Li -- Comparative cultivation analysis: television and adolescents in Argentina and Taiwan / Michael Morgan and James Shanahan.

Media networking: toward a model for the global management of sociocultural change / L. Ripley Smith -- The ethics behind the effects: a comparison of national media codes of ethics / Thomas W. Cooper.

Mass communication and culture: an epilogue / Fred L. Casmir.