世新大學圖書館

Includes bibliographical references and index.

The money arrow: an introduction to audiencemaking / James S. Ettema and D. Charles Whitney -- Victim, consumer, or commodity? aucdience models in communication policy / James G. Webster and Patricia F. Phalen -- Producing children's television progrmas / Ellen A. Wartella -- Made-to-order and standardized audiences: formas of reality in audience measurement / Peter V. Miller -- Power to the people(meter): audience measurement technology and media specialization / Beth E. Barnes and Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst and James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock marker as audience: the impact of public ownership on newspapers / Paul M. Hirsch and Tracy A. Thompson -- The role of the audience in the production of culture: a personal research retrospective / Murile Goldsman Cantor -- Measured markets and unknown audiences: case studies from the production and consumption of music / Richard A. Peterson -- The audience at home: the early recording industry and the marketing of musical taste / Marsha Siefert -- Teh vaudeville circuit: a prehistory of the mass audience / Robert W. Snyder.