世新大學圖書館

Includes bibliographical references and index.

From field to frog ponds / Karl Erik Rosengren -- Communication - embrace the subject, not the field / James R. Beniger -- Why are there so many communication theories? / Robert T. Craig -- The past of communication's hoped-for-future / Klaus Krippendorff -- Verbing communication: mandate for disciplinary invention / Brenda Dervin -- Images of media: hidden ferment - and harmony - in the field / Joshua Meyrowitz -- The consequences of vocabularies / Joli Jensen -- Against theory / Barbara O'Keefe -- Building a discipline of communication / Gregory J. Shepherd -- Perspectives on communication / Kurt Lang and Gladys Engel Lang -- The legitimacy gap: a problem of mass media research in Europe and the United States / Paolo Mancini.

The advent of multiple-process theories of communication / Austin S. Babrow -- Communication and the new world of relationships / Mary Anne Fitzpatrick -- Target practice: a batesonian "Field" guide for communication studies / Horace Newcomb -- Harmonization of systems: the third stage of the information society / Sandra Braman -- Beyond the culture wars: an agenda for research on communication and culture / Dennis K. Davis and James Jasinkski -- The hierarchy of institutional values in the communication discipline / Jennifer L. Monahan and Lori Collins-Jarvis -- Argument for a durkheimian theory of the communicative / Eric W. Rothenbuhler -- Implications of public relations for other domains of communication / James E. Grunig.

Making a difference in the real world / Robert K. Avery and William F. Eadie -- A policy research paradigm for the news media and democracy / W. Lance Bennett -- The centrality of media economics / Douglas Gomery -- Reconnecting communications studies with communications policy / Eli Noam -- The traditions of communication research and their implications for telecommunications study / Willard D. Rowland, Jr. -- Creating imagined communities: development communication and the challenge of feminism / H. Leslie Steeves -- Scholarship as silence / David Docherty, David Morrison and Michael Tracey.

The rise and fall of audience research: an old story with a new ending / Sonia M. Livingstone -- Active audience theory: pendulums and pitfalls / David Morley -- The past in the future: problems and potentials of historical reception studies / Klaus Bruhn Jensen -- Reopening the black box: toward a limited effects theory / Herbert J. Gans -- Realism and romance: the study of media effects / Gaye Tuchman -- Revealing the black box: information processing and media effects / Seth Geiger and John Newhagen -- Framing: toward clarification of a fractured paradigm / Robert M. Entman -- Communication research in the design of communication interfaces and systems / Frank Biocca -- The future of political communication research: a Japanese perspective / Ito Youichi -- Has communication explained journalism? / Barbie Zelizer.

Can cultural studies find true happiness in communication? / Lawrence Grossberg -- Critical communication research at the crossroads / Robert W. McChesney -- Rethinking political economy: change and continuity / Eileen R. Meehan, Vincent Mosco and Janet Wasko -- Back to the future: prospects for study of communication as a social force / Dan Schiller.

The past and the future of communication study: convergence or divergence? An exchange / Everett M. Rogers and Steven H. Chaffee -- Genealogical notes on "The Field" / John Durham Peters -- History, philosophy, and public opinion research / Susan Herbst.

Communication in crisis: theory, curricula, and power / Pamela J. Shoemaker -- The curriculum is the future / Lana F. Rakow -- Fragmentation, the field, and the future / David L. Swanson -- The purebred and the platypus: disciplinarity and site in mass communication research / Anandam P. Kavoori and Michael Gurevitch -- Communication research: new challenges of the Latin American school / Jose Marques de Melo.