Qualitative market research : principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham.
Material type:
TextPublisher: London : Sage, 2002Description: 7 v. (various pagings) : ill. ; 24 cmISBN: 0761972722 (set of 7 v.)Subject(s): Marketing research | Qualitative research| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.1 (Browse shelf) | Available | E057868 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.2 (Browse shelf) | Available | E057869 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.3 (Browse shelf) | Available | E057870 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.4 (Browse shelf) | Available | E057871 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.5 (Browse shelf) | Available | E057872 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.6 (Browse shelf) | Available | E057873 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Qu2 2002 v.7 (Browse shelf) | Available | E057874 |
Title from slip case.
Includes bibliographical references and index.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
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