Handbook of political marketing / Bruce I. Newman, editor.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c1999Description: xxiv, 792 p. : ill. ; 27 cmISBN: 076191109X (alk. paper)Subject(s): Campaign management | Electioneering | Marketing
Contents:
Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 324.7 Ha 1999 (Browse shelf) | Available | E055687 |
Total holds: 0
Includes bibliographical references and index.
Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
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