世新大學圖書館

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Measuring psychological responses to media messages / edited by Annie Lang.

Contributor(s): Lang, Annie | Shapiro, Michael A. Think-aloud and thought-list procedures in investigating mental processes | Biocca, Frank. Continuous response measurement (CRM) | David, Prabu. Continuous response measurement (CRM) | West, Mark. Continuous response measurement (CRM) | Thorson, Esther. Using eyes on screen as a measure of attention to television | Basil, Michael D. Secondary reaction-time measures | Lang, Annie. What can the heart tell us about thinking? | Hopkins, Robert. Electrodermal measurement | Fletcher, James E. Electrodermal measurement | Shapiro, Michael A. Signal detection measures of recognition memory | Cameron, Glen T. The time needed to answer : measurement of memory response latency | Frieske, David A. The time needed to answer : measurement of memory response latency | Reeves, Bryon. Designing experiments that assess psychological responses to media messages | Geiger, Seth. Designing experiments that assess psychological responses to media messages | Watt, James H. Detection and modeling of time-sequenced processes | Lorch, Elizabeth Pugzles. Measuring children's cognitive processing of television | Lang, Annie. Comments on setting up a laboratoryMaterial type: TextTextSeries: LEA's communication seriesPublisher: Hillsdale, N.J. : Erlbaum, 1994Description: x, 244 p. : ill. ; 24 cmISBN: 0805807179 (acidfree paper)Subject(s): Mass media -- Psychological aspects
Contents:
Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.23019 Me 1994 c.2 (Browse shelf) 毀損 Damaged E022766
書 世新大學圖書館
三樓西文圖書區 		圖書 302.23019 Me 1994 (Browse shelf) Available E018831
Total holds: 0

Includes bibliographical references and indexes.

Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang.

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