Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN: 0256136963; 0256136971 (international students ed.)Other title: Introduction to advertising & promotion [Cover title]Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 659.1 Be4 1995 c.2 (Browse shelf) | 0256136963 | 已報銷 | E097561 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 659.1 Be4 1995 (Browse shelf) | 0256136963 | Available | E023269 |
Total holds: 0
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
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