Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
Material type: TextPublisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000Description: 280 p. : ill. ; 24 cmISBN: 0844225223Subject(s): Export marketing | Export marketing -- Management | Communication, International | Export marketing -- Case studiesItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.848 Sc 2000 (Browse shelf) | Available | E050497 |
Total holds: 0
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658.848 Ro 1982 International marketing communications / | 658.848 Ro6 1998 Entry strategies for international markets / | 658.848 Sa 1993 International marketing : planning and practice / | 658.848 Sc 2000 Communicating globally : an integrated marketing approach / | 658.848 So 1991 Sociopolitical aspects of international marketing / | 658.848 Te 1987 International marketing / | 658.848 Te 1987 c.2 International marketing / |
Includes bibliographical references (p. 267-273) and index.
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