Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.

By: Ferguson, Sherry DevereauxMaterial type: TextTextSeries: Sage series in public relationsPublisher: Thousand Oaks, Calif. : Sage Publications, c2000Description: xvi, 296 p. ; 24 cmISBN: 0761915303 (hc : acidfree); 0761915311 (pb : acid free)Subject(s): Public opinion | Public opinion polls | Mass media and public opinion
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 303.38 Fe 2000 (Browse shelf) Available E050826
Total holds: 0

Includes bibliographical references (p. 263-282) and index.

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