A framework for marketing management / Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, 2001Description: p. cmISBN: 0130185256Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Ko-6 2001 (Browse shelf) | Available | E047501 |
Total holds: 0
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
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