Electronic marketing and the consumer / editor, Robert A. Peterson.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c1997Description: xiii, 193 p. : ill. ; 24 cmISBN: 0761910697 (acidfree paper); 0761910700 (pbk. : acid-free paper)Subject(s): Internet marketing | Broadcast advertising | Twenty-first century -- Forecasts | Electronic marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.84 El3 1997 (Browse shelf) | Available | E043317 |
Total holds: 0
Includes bibliographical references (p. [175]-181) and index.
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