世新大學圖書館

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Research methods in mass communication / edited by Guido H. Stempel III & Bruce H. Westley.

Contributor(s): Stempel, Guido Hermann, 1928- | Westley, Bruce H | Westley, Bruce H. The systematic study of mass communications | Stempel III, Guido H. The systematic study of mass communications | Tichenor, Phillip J. The logic of social and behavioral science | Donohew, Lewis. Conceptualization and theory building | Palmgreen, Philip. Conceptualization and theory building | Weaver, David H. Basic statistical tools | Stamm, Keith R. Measurement decisions | Danielson, Wayne A. Data processing | Stempel III, Guido H. Content analysis | Stempel III, Guido H. Statistical designs for content analysis | Comstock, George. Survey research | McCombs, Maxwell. Survey research | Wade, Serena E. Statistical designs for survey research | Westley, Bruce H. The controlled experiment | Cullbertson, Hugh M. Statistical designs for experimental research | Becker, Lee B. Secondary analysis | Greenberg, Bradley S. Ethical issues in communication research | Nord, David Paul. The logic of historical research | Nelson, Harold L. The logic of historical research | Smith, MaryAnn Yodelis. The method of history | Gillmor, Donald M. Legal research in mass communication | Dennis, Everette E. Legal research in mass communication | Christians, Clifford G. The logic and aims of qualitative research | Carey, James W. The logic and aims of qualitative research | Fortner, Robert S. Separating wheat from chaff in qualitative studies | Christians, Clifford G. Separating wheat from chaff in qualitative studies | Stempel III, Guido H. Presentation of research results | Westley, Bruce H. Presentation of research resultsMaterial type: TextTextPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1981Description: viii, 405 p. : graphs ; 24 cmISBN: 0137742401:Subject(s): Communication -- Research -- Methodology | Mass media -- Research -- Methodology
Contents:
The systematic study of mass communications / Bruce H. Westley and Guido H. Stempel III -- The logic of social and behavioral science / Phillip J. Tichenor -- Conceptualization and theory building / Lewis Donohew and Philip Palmgreen -- Basic statistical tools / David H. Weaver -- Measurement decisions / Keith R. Stamm -- Data processing / Wayne A. Danielson -- Content analysis / Guido H. Stempel III -- Statistical designs for content analysis / Guido H. Stempel III -- Survey research / George Comstock and Maxwell McCombs -- Statistical designs for survey research / Serena E. Wade -- The controlled experiment / Bruce H. Westley -- Statistical designs for experimental research / Hugh M. Cullbertson -- Secondary analysis / Lee B. Becker -- Ethical issues in communication research / Bradley S. Greenberg -- The logic of historical research / David Paul Nord and Harold L. Nelson -- The method of history / MaryAnn Yodelis Smith -- Legal research in mass communication / Donald M. Gillmor and Everette E. Dennis -- The logic and aims of qualitative research / Clifford G. Christians and James W. Carey -- Separating wheat from chaff in qualitative studies / Robert S. Fortner and Clifford G. Christians -- Presentation of research results / Guido H. Stempel III and Bruce H. Westley.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.23 Re733 1981 (Browse shelf) Available E042632
Total holds: 0

Includes bibliographical references and indexes.

The systematic study of mass communications / Bruce H. Westley and Guido H. Stempel III -- The logic of social and behavioral science / Phillip J. Tichenor -- Conceptualization and theory building / Lewis Donohew and Philip Palmgreen -- Basic statistical tools / David H. Weaver -- Measurement decisions / Keith R. Stamm -- Data processing / Wayne A. Danielson -- Content analysis / Guido H. Stempel III -- Statistical designs for content analysis / Guido H. Stempel III -- Survey research / George Comstock and Maxwell McCombs -- Statistical designs for survey research / Serena E. Wade -- The controlled experiment / Bruce H. Westley -- Statistical designs for experimental research / Hugh M. Cullbertson -- Secondary analysis / Lee B. Becker -- Ethical issues in communication research / Bradley S. Greenberg -- The logic of historical research / David Paul Nord and Harold L. Nelson -- The method of history / MaryAnn Yodelis Smith -- Legal research in mass communication / Donald M. Gillmor and Everette E. Dennis -- The logic and aims of qualitative research / Clifford G. Christians and James W. Carey -- Separating wheat from chaff in qualitative studies / Robert S. Fortner and Clifford G. Christians -- Presentation of research results / Guido H. Stempel III and Bruce H. Westley.

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