世新大學圖書館

Includes papers presented at a round table held Sydney, Australia, 1996, during a meeting of the International Association for Mass Communication Research.

Includes bibliographical references and indexes.

Introduction: consuming audiences? production and reception in media research / Ingunn Hagen and Janet Wasko -- Questioning the concept of the audience / Vincent Mosco and Lewis Kaye -- Peculiar commodities audiences at large in the world of goods / Graham Murdock -- Leisure of labor? fan ethnography and political economy / Eileen R. Meehan -- Surveillance and other consuming encounters in the informational marketplace / Richard Maxwell -- The social context of research and theory / Herbert I. Schiller -- How can audience research overcome the divide between macro- and microanalysis, between social tructure and action? / Svein Osterud -- The cultural mediations of television consumption / Jesus Martin-Barbero -- Less is more: media ethnography and its limits / Kristen Drotner -- Audiences' expectations and interpretations of different television genres: a sociocognitive approach / Birgitta Hoijer -- The role of media in generating alternative political projects / Robert A. White -- Modern dilemmas: TV audiences' time use and moral evaluation / Ingunn Hagen -- Diasporic identities: chinese communities and their media use in australia / John Slnclair, Kee Pookong, Josephine Fox, and Audrey Yue -- The popular forms of hope: about the force of fiction among TV audiences in Brazil / Thomas Tufte -- Between the normal and the imaginary: the spectator-self, the other and satellite television in India / Anjali Monteiro and K.P. Jayasankar.