Marketing : foundations of modern management / edited and introduced by Morgen Witzel.
Material type:
TextPublisher: Bristol, U.K. : Thoemmes, c2000Description: 8 v. (2680 p.) ; 22 cmISBN: 1855066289 (set of 8 v.)Other title: Marketing | The economics of marketing and advertising | The marketing problem: how it is being tackled in U.S.A | Scientific sales management today | Cases on industrial marketing | The psychology of advertising | Marketing research technique | Collected articles and chaptersSubject(s): Marketing
Contents:
v. 1. The economics of marketing and advertising / William D. Moriarty (1923) -- v. 2. The marketing problem: how it is being tackled in U.S.A. / Edward T. Elbourne (1926) -- v. 3. Scientific sales management today / Charles W. Hoyt (1929) -- v. 4. Cases on industrial marketing / Melvin T. Copeland (1930) -- v. 5. The psychology of advertising / Walter D. Scott (1932) -- v. 6. Marketing research technique / Percival White (1931) -- v.7-8. Collected articles and chapters.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.1 (Browse shelf) | Available | E043539 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.2 (Browse shelf) | Available | E043540 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.3 (Browse shelf) | Available | E043541 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.4 (Browse shelf) | Available | E043542 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.5 (Browse shelf) | Available | E043543 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.6 (Browse shelf) | Available | E043544 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.7 (Browse shelf) | Available | E043545 | ||
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 658.8 Ma745 2000 v.8 (Browse shelf) | Available | E043546 |
Total holds: 0
v. 1. The economics of marketing and advertising / William D. Moriarty (1923) -- v. 2. The marketing problem: how it is being tackled in U.S.A. / Edward T. Elbourne (1926) -- v. 3. Scientific sales management today / Charles W. Hoyt (1929) -- v. 4. Cases on industrial marketing / Melvin T. Copeland (1930) -- v. 5. The psychology of advertising / Walter D. Scott (1932) -- v. 6. Marketing research technique / Percival White (1931) -- v.7-8. Collected articles and chapters.
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