世新大學圖書館 catalog › Details for: Media research methods : measuring audiences, reactions and impact /

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Media research methods : measuring audiences, reactions and impact / Barrie Gunter.

By: Gunter, BarrieMaterial type: Text

TextPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2000Description: 314 p. ; 24 cmISBN: 0761956581; 076195659X (pbk.)Subject(s): Mass media -- Research -- Methodology

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	302.23072 Gu 2000 (Browse shelf)	0761956581	Available		E040892
書	世新大學圖書館三樓西文圖書區	圖書	302.23072 Gu 2000 c.2 (Browse shelf)	0761956581	毀損 Damaged		E042219

Total holds: 0

Includes bibliographical references (p. [280]-307) and index.

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