世新大學圖書館

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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

Contributor(s): Kotler, Philip | Prentice-Hall, IncMaterial type: TextTextPublisher: Singapore ; New York : Prentice Hall, 1999Edition: 2nd edDescription: xvi, 904 p. : ill. (some col.), ports. ; 24 cmISBN: 0130109800 (pbk.)Other title: Asian perspectiveSubject(s): Marketing -- Management | Marketing -- Asia -- Management
Partial contents:
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 658.8 Ma748 1999 (Browse shelf) Available E047977
Total holds: 0

Includes bibliographical references and indexes.

Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.

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