Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Material type:
TextPublisher: Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Marketing Association, c1996Description: xviii, 232 p. : ill. ; 24 cmISBN: 0844235040 (alk. paper)Subject(s): Corporate image | Advocacy advertising | Public relations | Mass media and business
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.2 Ma7 1996 (Browse shelf) | Available | E036085 |
Total holds: 0
Includes bibliographical references (p. 217-219) and index.
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