Personalities and products : a historical perspective on advertising in America / Edd Applegate.
Material type:
TextSeries: Contributions to the study of mass media and communications, no. 53Publisher: Westport, Conn. : Greenwood Press, 1998Description: xii, 178 p. ; 22 cmISBN: 0313303649 (alk. paper)Subject(s): Advertising -- United States -- History
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.10973 Ap 1998 (Browse shelf) | Available | E035157 |
Total holds: 0
Includes bibliographical references (p. [157]-169) and index.
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