Media research techniques / Arthur Asa Berger.
Material type:
TextPublisher: Thousand Oaks : Sage Publications, c1998Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN: 0761915362 (acidfree paper); 0761915370 (pbk. : acid-free paper)Subject(s): Mass media -- Research -- Methodology| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.23072 Be 1998 (Browse shelf) | Available | E034880 |
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| 302.23072 Al 1996 Qualitative media analysis / | 302.23072 Au 2014 Audience research methodologies : between innovation and consolidation / | 302.23072 Be 1991 Media research techniques / | 302.23072 Be 1998 Media research techniques / | 302.23072 Be-2 2000 Media and communication research methods : an introduction to qualitative and quantitative approaches / | 302.23072 Be-2 2011 Media and communication research methods : an introduction to qualitative and quantitative approaches / | 302.23072 Be7 2005 Media research methods : audiences, institutions, texts / |
Includes bibliographical references (p. 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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