世新大學圖書館

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Media analysis techniques /Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, c1998Edition: 2nd edDescription: xix, 220 p. : ill. ; 24 cmISBN: 0761914536 (acidfree paper); 0761914544 (pbk. : acid-free paper)Subject(s): Mass media -- Methodology | Mass media criticism
Contents:
Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.2301 Be 1998 (Browse shelf) Available E034881
Total holds: 0

Includes bibliographical references (p. 209-211) and indexes.

Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Murderers on the Orient Express -- Seven points on the game of football -- The maiden with the snake -- All-news radio and the American bourgeoisie -- Simulations, activities, games & exercises -- Epilogue: schmoos and analysis -- References -- Name index -- Subject index -- About the author.

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