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Media management : a casebook approach / Ardyth Broadrick Sohn ... [et al.].

TextSeries: LEA's communication seriesPublisher: Mahwah, N.J. : L. Erlbaum Associates, 1999Edition: 2nd edDescription: x, 383 p. ; 24 cmISBN: 080583026X (alk. paper)Subject(s): Mass media -- Management -- Case studies

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	302.23068 Me 1999 (Browse shelf)	Available		E034697

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Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.

Includes bibliographical references (p. 359-369) and indexes.

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