Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.
Material type:
TextPublisher: New York : Free Press, c1995Description: viii, 243 p. : ill. ; 24 cmISBN: 0684822849Subject(s): Advertising, Political | Advertising, Political -- United States | Electioneering -- United States | Negativism
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 324.730973 An 1995 (Browse shelf) | Available | E031885 |
Total holds: 0
Includes bibliographical references (p. 215-234) and index.
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