| 000 -LEADER |
|---|
| fixed length control field |
01331cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
004713016 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ChTaNC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221220154853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201116s2019 ch a e 001 0dchi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789869781541 |
| Qualifying information |
(平裝附光碟片) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CYT |
| Language of cataloging |
chi |
| Transcribing agency |
CYT |
| Modifying agency |
CYT |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
nbic |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
496.031 |
| Item number |
8755 |
| Number source |
ncsclt |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
496.031 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
8755 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
林,呈昱 |
| Titles and words associated with a name |
(教育), |
| Relator term |
文字作者 |
| 9 (RLIN) |
62515 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
行銷研究 : |
| Remainder of title |
大數據與傳統行銷工具的結合 = Marketing research : an integration of big data and traditional marketing tools / |
| Statement of responsibility, etc. |
林呈昱著 |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integration of big data and traditional marketing tools. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
大數據與傳統行銷工具的結合 |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing research : |
| Remainder of title |
An integration of big data and traditional marketing tools. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
初版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
台北市 : |
| Name of producer, publisher, distributor, manufacturer |
華泰文化事業股份有限公司, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019.09. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
353面 : |
| Other physical details |
圖 ; |
| Dimensions |
26公分 + |
| Accompanying material |
1張光碟片 |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
含索引 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷管理 |
| Source of heading or term |
lcstt. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
研究方法 |
| Source of heading or term |
lcstt. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
統計分析 |
| Source of heading or term |
lcstt. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
科技創新 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
知識性 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
