000 -LEADER |
fixed length control field |
01691cam a2200445 i 4500 |
001 - CONTROL NUMBER |
control field |
004571963 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
ChTaNC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221220114158.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190611s2020 ch ap e 000 0dchi d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789579072489 |
Qualifying information |
(平裝) : |
Terms of availability |
NT$660 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CYT |
Language of cataloging |
chi |
Transcribing agency |
CYT |
Modifying agency |
CYT |
Description conventions |
rda |
042 ## - AUTHENTICATION CODE |
Authentication code |
nbic |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
066 ## - CHARACTER SETS PRESENT |
Alternate G0 or G1 character set |
$1 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
497 |
Item number |
845 |
Number source |
ncsclt |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
497 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
845 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
貝瑞 |
Titles and words associated with a name |
(Barry, Pete (Pete S.)), |
Relator term |
文字作者 |
9 (RLIN) |
59111 |
240 10 - UNIFORM TITLE |
Uniform title |
Advertising concept book. |
Version |
3rd edtion. |
Language of a work |
中文 |
245 10 - TITLE STATEMENT |
Title |
廣告行銷自學聖經 = |
Remainder of title |
The advertising concept book : a complete guide to oreative ideas, strategies and campaigng / |
Statement of responsibility, etc. |
彼得.貝瑞(Pete Barry)著 ; 劉翰雲譯 |
246 1# - VARYING FORM OF TITLE |
Display text |
原文題名之副題名: |
Title proper/short title |
Complete guide to oreative ideas, strategies and campaigng. |
246 1# - VARYING FORM OF TITLE |
Display text |
封面副題名: |
Title proper/short title |
圖解50年金獎廣告,文案撰寫.策略擬定.平面動態.品牌定位及社媒經營的全方位祕笈 |
250 ## - EDITION STATEMENT |
Edition statement |
二版 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
台北市 : |
Name of producer, publisher, distributor, manufacturer |
原點出版 : |
-- |
大雁文化事業股份有限公司發行, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
320面 : |
Other physical details |
圖 ; |
Dimensions |
23公分 |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent. |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia. |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier. |
490 0# - SERIES STATEMENT |
Series statement |
In creative. |
500 ## - GENERAL NOTE |
General note |
含索引 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
參考書目: 面315. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
Source of heading or term |
lcstt. |
9 (RLIN) |
59112 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising campaigns. |
9 (RLIN) |
59113 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising copy. |
9 (RLIN) |
59114 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
廣告管理 |
Source of heading or term |
lcstt. |
9 (RLIN) |
59115 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
行銷管理 |
Source of heading or term |
lcstt. |
9 (RLIN) |
59116 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barry, Pete |
Fuller form of name |
(Pete S.), |
Relator term |
author. |
9 (RLIN) |
59117 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
劉,翰雲, |
Relator term |
譯者 |
9 (RLIN) |
59118 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
書 |