| 000 -LEADER |
|---|
| fixed length control field |
01691cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
004571963 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ChTaNC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221220114158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190611s2020 ch ap e 000 0dchi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789579072489 |
| Qualifying information |
(平裝) : |
| Terms of availability |
NT$660 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CYT |
| Language of cataloging |
chi |
| Transcribing agency |
CYT |
| Modifying agency |
CYT |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
nbic |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
497 |
| Item number |
845 |
| Number source |
ncsclt |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
497 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
845 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
貝瑞 |
| Titles and words associated with a name |
(Barry, Pete (Pete S.)), |
| Relator term |
文字作者 |
| 9 (RLIN) |
59111 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Advertising concept book. |
| Version |
3rd edtion. |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
廣告行銷自學聖經 = |
| Remainder of title |
The advertising concept book : a complete guide to oreative ideas, strategies and campaigng / |
| Statement of responsibility, etc. |
彼得.貝瑞(Pete Barry)著 ; 劉翰雲譯 |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
原文題名之副題名: |
| Title proper/short title |
Complete guide to oreative ideas, strategies and campaigng. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
封面副題名: |
| Title proper/short title |
圖解50年金獎廣告,文案撰寫.策略擬定.平面動態.品牌定位及社媒經營的全方位祕笈 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
二版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
台北市 : |
| Name of producer, publisher, distributor, manufacturer |
原點出版 : |
| -- |
大雁文化事業股份有限公司發行, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320面 : |
| Other physical details |
圖 ; |
| Dimensions |
23公分 |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
In creative. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
含索引 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
參考書目: 面315. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns. |
| 9 (RLIN) |
59113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| 9 (RLIN) |
59114 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
廣告管理 |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59115 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷管理 |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59116 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barry, Pete |
| Fuller form of name |
(Pete S.), |
| Relator term |
author. |
| 9 (RLIN) |
59117 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
劉,翰雲, |
| Relator term |
譯者 |
| 9 (RLIN) |
59118 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
