廣告行銷自學聖經 = (Record no. 397806)

000 -LEADER
fixed length control field 01691cam a2200445 i 4500
001 - CONTROL NUMBER
control field 004571963
003 - CONTROL NUMBER IDENTIFIER
control field ChTaNC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210805172246.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190611s2020 ch ap e 000 0dchi d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789579072489
Qualifying information (平裝) :
Terms of availability NT$660
040 ## - CATALOGING SOURCE
Original cataloging agency CYT
Language of cataloging chi
Transcribing agency CYT
Modifying agency CYT
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code nbic
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
066 ## - CHARACTER SETS PRESENT
Alternate G0 or G1 character set $1
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 497
Item number 845
Number source ncsclt
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 497
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 845
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name 貝瑞
Titles and words associated with a name (Barry, Pete (Pete S.)),
Relator term 文字作者
9 (RLIN) 59111
240 10 - UNIFORM TITLE
Uniform title Advertising concept book.
Version 3rd edtion.
Language of a work 中文
245 10 - TITLE STATEMENT
Title 廣告行銷自學聖經 =
Remainder of title The advertising concept book : a complete guide to oreative ideas, strategies and campaigng /
Statement of responsibility, etc. 彼得.貝瑞(Pete Barry)著 ; 劉翰雲譯
246 1# - VARYING FORM OF TITLE
Display text 原文題名之副題名:
Title proper/short title Complete guide to oreative ideas, strategies and campaigng.
246 1# - VARYING FORM OF TITLE
Display text 封面副題名:
Title proper/short title 圖解50年金獎廣告,文案撰寫.策略擬定.平面動態.品牌定位及社媒經營的全方位祕笈
250 ## - EDITION STATEMENT
Edition statement 二版
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture 台北市 :
Name of producer, publisher, distributor, manufacturer 原點出版 :
-- 大雁文化事業股份有限公司發行,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 320面 :
Other physical details 圖 ;
Dimensions 23公分
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
490 0# - SERIES STATEMENT
Series statement In creative.
500 ## - GENERAL NOTE
General note 含索引
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note 參考書目: 面315.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term lcstt.
9 (RLIN) 59112
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
9 (RLIN) 59113
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
9 (RLIN) 59114
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 廣告管理
Source of heading or term lcstt.
9 (RLIN) 59115
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 行銷管理
Source of heading or term lcstt.
9 (RLIN) 59116
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barry, Pete
Fuller form of name (Pete S.),
Relator term author.
9 (RLIN) 59117
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 劉,翰雲,
Relator term 譯者
9 (RLIN) 59118
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
          圖書 世新大學圖書館 世新大學圖書館 中文圖書區 2021-04-29 109-01926-A 98706 1 497 8457 109 C466152 2022-04-27 2022-04-22 462.00 2021-04-29

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

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