數位時代的奧格威談廣告 : (Record no. 397789)

000 -LEADER
fixed length control field 01512cam a2200433 i 4500
001 - CONTROL NUMBER
control field 004644939
003 - CONTROL NUMBER IDENTIFIER
control field ChTaNC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210805172748.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200322s2019 ch ac e 000 0dchi d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789863984665
Qualifying information (平裝) :
Terms of availability NT$880
040 ## - CATALOGING SOURCE
Original cataloging agency CYT
Language of cataloging chi
Transcribing agency CYT
Modifying agency CYT
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title chi
Language code of original eng
042 ## - AUTHENTICATION CODE
Authentication code nbic
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823.O36
066 ## - CHARACTER SETS PRESENT
Alternate G0 or G1 character set $1
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 496
Item number 867
Number source ncsclt
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 496
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 867
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name 楊名皓
Titles and words associated with a name (Young, Miles),
Relator term 文字作者
9 (RLIN) 59126
240 10 - UNIFORM TITLE
Uniform title Ogilvy on advertising in the digital age.
Language of a work 中文
245 10 - TITLE STATEMENT
Title 數位時代的奧格威談廣告 :
Remainder of title 聚焦消費洞察,解密品牌行銷 = Ogilvy on advertising in the digital age /
Statement of responsibility, etc. 楊名皓(Miles Young)著 ; 莊淑芬, 高嵐譯
250 ## - EDITION STATEMENT
Edition statement 第一版
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture 台北市 :
Name of producer, publisher, distributor, manufacturer 天下雜誌股份有限公司,
Date of production, publication, distribution, manufacture, or copyright notice 2019.09.
264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [新北市] :
Name of producer, publisher, distributor, manufacturer 大和圖書有限公司
300 ## - PHYSICAL DESCRIPTION
Extent 390面 :
Other physical details 部分彩圖, 像 ;
Dimensions 23公分
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
490 0# - SERIES STATEMENT
Series statement 天下財經 ;
Volume/sequential designation 387.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
9 (RLIN) 59127
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision History.
9 (RLIN) 59128
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 網路行銷
Source of heading or term lcstt.
9 (RLIN) 59129
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 行銷策略
Source of heading or term lcstt.
9 (RLIN) 59130
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 廣告
Source of heading or term lcstt.
9 (RLIN) 59131
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 莊,淑芬
Titles and other words associated with a name (廣告),
Dates associated with a name 1950-
Relator term 譯者
9 (RLIN) 59132
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name 高,嵐,
Relator term 譯者
9 (RLIN) 59133
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Young, Miles,
Relator term author.
9 (RLIN) 59134
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
          圖書 世新大學圖書館 世新大學圖書館 中文圖書區 2021-04-29 109-01926-A 98689 1 1 496 8666 C466154 2022-04-11 2022-03-28 616.00 2021-04-29

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

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