| 000 -LEADER |
|---|
| fixed length control field |
01512cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
004644939 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ChTaNC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221220114315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200322s2019 ch ac e 000 0dchi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789863984665 |
| Qualifying information |
(平裝) : |
| Terms of availability |
NT$880 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CYT |
| Language of cataloging |
chi |
| Transcribing agency |
CYT |
| Modifying agency |
CYT |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
nbic |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.O36 |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
496 |
| Item number |
867 |
| Number source |
ncsclt |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
867 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
楊名皓 |
| Titles and words associated with a name |
(Young, Miles), |
| Relator term |
文字作者 |
| 9 (RLIN) |
59126 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Ogilvy on advertising in the digital age. |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
數位時代的奧格威談廣告 : |
| Remainder of title |
聚焦消費洞察,解密品牌行銷 = Ogilvy on advertising in the digital age / |
| Statement of responsibility, etc. |
楊名皓(Miles Young)著 ; 莊淑芬, 高嵐譯 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
第一版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
台北市 : |
| Name of producer, publisher, distributor, manufacturer |
天下雜誌股份有限公司, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019.09. |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[新北市] : |
| Name of producer, publisher, distributor, manufacturer |
大和圖書有限公司 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
390面 : |
| Other physical details |
部分彩圖, 像 ; |
| Dimensions |
23公分 |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
天下財經 ; |
| Volume/sequential designation |
387. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 9 (RLIN) |
59127 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
History. |
| 9 (RLIN) |
59128 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
網路行銷 |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59129 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷策略 |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59130 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
廣告 |
| Source of heading or term |
lcstt. |
| 9 (RLIN) |
59131 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
莊,淑芬 |
| Titles and other words associated with a name |
(廣告), |
| Dates associated with a name |
1950- |
| Relator term |
譯者 |
| 9 (RLIN) |
59132 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
高,嵐, |
| Relator term |
譯者 |
| 9 (RLIN) |
59133 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, Miles, |
| Relator term |
author. |
| 9 (RLIN) |
59134 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
