傳播研究與效果評估 : (Record no. 379514)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00836cam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000426902 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200624051908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151012t20152015ch ak 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789571182643 |
| Qualifying information | (平裝) |
| Terms of availability | NT$620 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 鄭自隆 |
| Relator term | 著 |
| 245 10 - TITLE STATEMENT | |
| Title | 傳播研究與效果評估 : |
| Remainder of title | Research methods in advertising, PR, and mass media / |
| Statement of responsibility, etc. | 鄭自隆著. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Research methods in advertising, PR, and mass media |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 初版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | 台北市 |
| Name of producer, publisher, distributor, manufacturer | 五南圖書出版股份有限公司出版 |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4, 4, 435面 : |
| Other physical details | 圖, 表 ; |
| Dimensions | 25公分. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | 參考書目: 面433-435 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 傳播研究 |
| Source of heading or term | lcstt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9789571182643 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2018-07-12 | 107-01004-A | 91874 | 3 | 4 | 541.83 8464 | C462938 | 2022-08-23 | 2022-02-09 | 484.00 | 2020-06-24 | 書 |