| 000 -LEADER |
|---|
| fixed length control field |
01271cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000425381 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624051634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180108t20172017ch a 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789863982845 |
| Qualifying information |
(平裝) |
| Terms of availability |
NT$400 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
柯特勒,菲力浦 |
| Fuller form of name |
(Kotler, Philip) |
| Dates associated with a name |
1931- |
| Relator term |
author |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing 4.0: moving from traditional to digital |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
行銷4.0 : |
| Remainder of title |
新虛實融合時代贏得顧客的全思維 / |
| Statement of responsibility, etc. |
菲利浦.科特勒(Philip Kotler), 陳就學(Hermawan Kartajaya), 伊萬.塞提亞宛(Iwan Setiawan)著 ; 劉盈君譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
第一版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
臺北市 |
| Name of producer, publisher, distributor, manufacturer |
天下雜誌股份有限公司 |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
284面 : |
| Other physical details |
圖 ; |
| Dimensions |
21公分. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
天下財經 |
| Volume/sequential designation |
340 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
譯自: Marketing 4.0: moving from traditional to digital |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷學 |
| Source of heading or term |
lcstt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
網路行銷 |
| Source of heading or term |
lcstt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
陳就學 |
| Fuller form of name |
(Kartajaya, Hermawan) |
| Dates associated with a name |
1947- |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
塞提亞宛 |
| Fuller form of name |
(Setlawan, Iwan) |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
劉盈君 |
| Relator term |
translator |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
天下財經 |
| Volume/sequential designation |
340 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
