| 000 -LEADER |
|---|
| fixed length control field |
02705cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000422853 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624051207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170721s2017 sz a 000 0 ger |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017408287 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783037682210 |
| Qualifying information |
(cl.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3037682213 |
| Qualifying information |
(cl.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1002693123 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ger |
| -- |
eng |
| Language code of original |
ger |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sz--- |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Hausmarke : |
| Remainder of title |
Wege des Immobilienmarketings = Branding property : approaches to real estate marketing / |
| Statement of responsibility, etc. |
Rahel M. Felix, Peter Felix (editors) ; Oona Horx-Strathern [and three others]. |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branding property : |
| Remainder of title |
approaches to real estate marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Salenstein : |
| Name of producer, publisher, distributor, manufacturer |
Braun, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
313 pages : |
| Other physical details |
color illustrations, plans ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in German and English. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Real estate business |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Zurich (Switzerland) |
| General subdivision |
Buildings, structures, etc. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Buildings. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00840962 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Real estate business |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01090934 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Switzerland |
| Geographic subdivision |
Zurich. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01207630 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Felix, Rahel M., |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Felix, Peter, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strathern, Oona, |
| Dates associated with a name |
1963- |
| Relator term |
writer of supplementary textual content. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Felix Partner (Firm) |
| 730 02 - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Hausmarke. |
| Language of a work |
English. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
