| 000 -LEADER |
|---|
| fixed length control field |
01101cam a2200289 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000416817 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624050519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170608s2016 ch a grb 001 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789865695644 |
| Qualifying information |
(平裝) : |
| Terms of availability |
NT$480 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
856353 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
菲力普斯,安德莉雅 |
| Titles and words associated with a name |
(Phillips, Andrea) |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
跨媒體敘事製作聖經 : |
| Remainder of title |
一網打盡虛擬和實境的多平台行銷創意學 / |
| Statement of responsibility, etc. |
安德莉雅.菲利普斯(Andrea Phillips)著;曾雅瑜譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
初版 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
臺北市 |
| Name of producer, publisher, distributor, manufacturer |
大寫出版社出版 : |
| -- |
大雁文化發行 |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016[民105] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
283面 : |
| Other physical details |
彩圖 ; |
| Dimensions |
19x24公分. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
in Action!使用的書 |
| Volume/sequential designation |
HA0073 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
著者菲利普斯改譯菲立普 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
含索引 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
數位媒體 |
| Source of heading or term |
lcstt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
網路行銷 |
| Source of heading or term |
lcstt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷心理學 |
| Source of heading or term |
lcstt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
曾雅瑜 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
|
