| 000 -LEADER |
|---|
| fixed length control field |
01122cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000416170 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624050411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160329t20162016ch a 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789865657659 |
| Qualifying information |
(平裝) |
| Terms of availability |
NT$320 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
艾克,大衛 |
| Fuller form of name |
(Aaker, David A.) |
| Relator term |
著 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Aaker on branding : 20 principles that drive success |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
30年心血, 品牌之父艾克終於說出的品牌王道 / |
| Statement of responsibility, etc. |
大衛.艾克(David A. Aaker)著 ; 陳倩譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
初版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2016. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
台北市 |
| Name of producer, publisher, distributor, manufacturer |
原點出版 |
| -- |
大雁文化事業股份有限公司發行 |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
286面 : |
| Other physical details |
圖 ; |
| Dimensions |
21公分. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
In creative |
| 500 ## - GENERAL NOTE |
|---|
| General note |
譯自: Aaker on branding : 20 principles that drive success |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
品牌行銷 |
| Source of heading or term |
lcstt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
行銷策略 |
| Source of heading or term |
lcstt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
陳倩 |
| Relator term |
譯 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
In creative |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
