| 000 -LEADER |
|---|
| fixed length control field |
00978nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000413913 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200624050017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160920s2006 ch a g b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9861571981 |
| Qualifying information |
(平裝) : |
| Terms of availability |
新臺幣600元 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SHU |
| Transcribing agency |
SHU |
| Modifying agency |
SHU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
84436 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
碧登,威廉 |
| Titles and words associated with a name |
(Bearden, William O.) |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing : principles and perspectives, 4th ed. |
| Language of a work |
中文 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
行銷學 : |
| Remainder of title |
原理與觀點 / |
| Statement of responsibility, etc. |
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge作;郭常銘譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
初版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
臺北市 : |
| Name of publisher, distributor, etc. |
美商麥格羅.希爾國際台灣分公司出版 : |
| -- |
智勝文化事業公司總經銷, |
| Date of publication, distribution, etc. |
2006[民95]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
596面 : |
| Other physical details |
圖 ; |
| Dimensions |
26公分. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
行銷叢書 |
| Volume/sequential designation |
R016 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
市場學 |
| Source of heading or term |
lcstt |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
英格朗姆,湯瑪士 |
| Titles and other words associated with a name |
(Ingram, Thomas N.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
拉法格,雷蒙 |
| Titles and other words associated with a name |
(LaForge, Raymond W.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
郭常銘 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
書 |
