品牌管理 : (Record no. 357844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00776cam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000401755 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200624044027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160323s2015 ch ad frb 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789864300167 |
| Qualifying information | (平裝) : |
| Terms of availability | 新臺幣450元 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | chi |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 84723-2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 胡政源 |
| 245 10 - TITLE STATEMENT | |
| Title | 品牌管理 : |
| Remainder of title | 廣告與品牌管理 : 教學理論與個案實務 / |
| Statement of responsibility, etc. | 胡政源編著. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | 廣告與品牌管理 |
| 246 33 - VARYING FORM OF TITLE | |
| Title proper/short title | 教學理論與個案實務 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 初版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | 新北市 : |
| Name of publisher, distributor, etc. | 新文京開發出版公司, |
| Date of publication, distribution, etc. | 2015[民104]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286面 : |
| Other physical details | 圖,表 ; |
| Dimensions | 23公分. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | 含參考文獻 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 品牌 |
| Source of heading or term | lcstt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 品牌行銷 |
| Source of heading or term | lcstt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9789864300167 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2015-10-30 | 104-00920-A | 73866 | 1 | 1 | 496 84723-2 | C438665 | 2021-10-01 | 2021-03-17 | 383.00 | 2020-06-24 | 書 |