行銷管理 / (Record no. 328356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764cam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000370681 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200624034652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130121s2009 ch a gr 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789861548609 (平裝): |
| Terms of availability | 新臺幣680元 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | chi |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 85953 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 阿姆斯壯,蓋瑞 |
| Fuller form of name | (Armstrong, Gary) |
| 245 10 - TITLE STATEMENT | |
| Title | 行銷管理 / |
| Statement of responsibility, etc. | 蓋瑞.阿姆斯壯(Gary Armstrong), 菲力浦.柯特勒(Philip Kotler)著;吳奕慧,金百佳譯. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 初版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | 臺北市 : |
| Name of publisher, distributor, etc. | 臺灣培生教育, |
| Date of publication, distribution, etc. | 2009[民98]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 552面 : |
| Other physical details | 圖 ; |
| Dimensions | 26公分. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | PEARSON |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 柯特勒,菲力浦 |
| Fuller form of name | (Kotler, Philip) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 吳奕慧 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 金百佳 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9789861548609 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2013-01-21 | 1 | 1 | 496 85953 | C405991 | 2022-06-22 | 2022-04-25 | 2020-06-24 | 書 |