Marketing : (Record no. 196472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00794cam a2200241 a_4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623231759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970722s1997 enkak b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | gb 97050323 |
| Canceled/invalid LC control number | 96006590 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0631201823 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0631201831 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | 220142 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an active learning approach / |
| Statement of responsibility, etc. | Elizabeth Barnes ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford, U.K. ; |
| -- | Cambridge, Mass.: |
| Name of publisher, distributor, etc. | Blackwell Business, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 614 p. : |
| Other physical details | ill., forms ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | At head of title: Open Learning Foundation. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barnes, Elizabeth. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Learning Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0631201823 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 三樓西文圖書區 | 1998-04-29 | 658.8 Ma73 1997 | E029877 | 2006-06-23 | 962.00 | 2020-06-23 | 書 |