行銷管理 : (Record no. 159335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000163146 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623215031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060308s2005 ch a frb 001 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9576095581 (平裝) : |
| Terms of availability | 新臺幣950元 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | chi |
| Language code of original | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 8556-10 94 |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | 300523 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 柯特勒,菲力浦 |
| Titles and words associated with a name | (Kotler, Philip) |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing management : an Asian perspective, 3rd ed |
| Language of a work | 中文 |
| 245 10 - TITLE STATEMENT | |
| Title | 行銷管理 : |
| Remainder of title | 亞洲觀點 / |
| Statement of responsibility, etc. | Philip Kotler等作;謝文雀譯. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 三版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | 臺北市 : |
| Name of publisher, distributor, etc. | 華泰文化公司, |
| Date of publication, distribution, etc. | 2005[民94]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 12,756面 : |
| Other physical details | 圖 ; |
| Dimensions | 26公分. |
| 500 ## - GENERAL NOTE | |
| General note | 含索引 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 市場學 |
| Source of heading or term | csh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 謝文雀 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9576095581 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2005-12-16 | 496 8556-10 94 | C278777 | 2013-10-04 | 624.00 | 2020-06-23 | 書 |