完全搞懂整合行銷傳播 / (Record no. 118828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729cam a22002418 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200623202123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020308s2000 ch a f z 000 0 chi u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9574932958 (平裝) |
| Terms of availability | 新臺幣250元 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SHU |
| Transcribing agency | SHU |
| Modifying agency | SHU |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | chi |
| Language code of original | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 496 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 85352 |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | 206583 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 布洛南,湯姆 |
| Fuller form of name | (Brannan, Tom) |
| 245 10 - TITLE STATEMENT | |
| Title | 完全搞懂整合行銷傳播 / |
| Statement of responsibility, etc. | 湯姆‧布洛南原著;陳琇玲譯. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 初版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | 臺北市 : |
| Name of publisher, distributor, etc. | 麥格羅‧希爾公司, |
| Date of publication, distribution, etc. | 2000[民89]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 16,204面 : |
| Other physical details | 圖 ; |
| Dimensions | 21公分 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | 行銷規劃叢書 |
| Volume/sequential designation | MP023 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 市場學 |
| Source of heading or term | csh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 銷售 |
| Source of heading or term | csh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 陳,琇玲 |
| Relator term | 譯 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | 書 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | ISBN 1 | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9574932958 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2002-01-18 | 496 85352 | C205757 | 2006-06-23 | 250.00 | 2020-06-23 | 書 | |||||
| 9574932958 | 圖書 | 世新大學圖書館 | 世新大學圖書館 | 中文圖書區 | 2002-01-18 | 496 85352 c.2 | C205758 | 2006-06-23 | 250.00 | 2020-06-23 | 書 |