Berry, Timothy.
On target : the book on marketing plans : how to develop and implement a successful marketing plan / by Tim Berry and Doug Wilson. - 2nd ed. - Eugene, OR : Palo Alto Software, Inc., 2001. - x, 356 p. : ill. ; 23 cm.
Includes index.
0966489136 (pbk.)
00108434
Marketing--Planning.
On target : the book on marketing plans : how to develop and implement a successful marketing plan / by Tim Berry and Doug Wilson. - 2nd ed. - Eugene, OR : Palo Alto Software, Inc., 2001. - x, 356 p. : ill. ; 23 cm.
Includes index.
0966489136 (pbk.)
00108434
Marketing--Planning.