Kotler, Philip.
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xii, 292 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 268-281.
0136120784
84026596
Marketing--Japan.
Export marketing--Japan.
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xii, 292 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 268-281.
0136120784
84026596
Marketing--Japan.
Export marketing--Japan.