Potter, Lester R.
The communication plan: the heart of strategic communication/ by Lester R. Potter. - San Francisco, Calif.: International Association of Business Communicators, 1997. - 147 p.: ill. ; 30 cm. - IABC strategic communicator series. .
Includes bibliographical references.
Communication planning.
The communication plan: the heart of strategic communication/ by Lester R. Potter. - San Francisco, Calif.: International Association of Business Communicators, 1997. - 147 p.: ill. ; 30 cm. - IABC strategic communicator series. .
Includes bibliographical references.
Communication planning.